Qualifications
Executive communications and brand storytelling strategist
Experienced in thought leadership for enterprise technology executives
Smartcat author on AI, localization, and market narrative
Education
B.S., Journalism, Public Relations, and Communications, California Polytechnic State University, San Luis Obispo
Master's degree, Meeting and Event Management, San Diego State University
Expertise
Market narrative
Executive communications
Thought leadership
Brand storytelling
Social and community strategy
Creative production
Sophie Baye is a communications and brand storytelling leader at Smartcat who shapes the company's market narrative across thought leadership and executive communications. She draws on her executive communications work for Intel, Microsoft, and New Jersey Transit leadership to write about AI, localization, and how B2B brands build authority.
Experience
Market Narrative and Communications Manager at Smartcat
Social Media Marketing, Community, Influencer, and Content Manager at EF Education First
Senior Executive Communications Strategist at Delightful Communications
Senior Social Media and Branding Strategist, Executive Communications at Proven
Head of Social and Community at Leopard
Executive communications and brand storytelling strategist
Experienced in thought leadership for enterprise technology executives
Smartcat author on AI, localization, and market narrative
B.S., Journalism, Public Relations, and Communications, California Polytechnic State University, San Luis Obispo
Master's degree, Meeting and Event Management, San Diego State University
Market narrative
Executive communications
Thought leadership
Brand storytelling
Social and community strategy
Creative production
Our Editorial Guidelines
Every Smartcat article is human-written and fact-checked by professional linguists, localization specialists, and experienced editors, with generative AI used for research only. We vet all content for accuracy, educational value, objectivity, and clarity.