Nicole DiNicola

Nicole DiNicola

Senior Director, Product Marketing at Progress Software

Qualifications

15+ years of B2B SaaS marketing and go-to-market leadership

Global marketing executive leading full-stack marketing at Smartcat

Experience across product marketing, solutions marketing, and enterprise growth

Education

M.A., International Business, University of Florida

B.S.B.A., Marketing, University of Florida

Expertise

B2B SaaS marketing

Product marketing

Go-to-market strategy

AI-powered growth

Enterprise marketing

Global content strategy

Nicole DiNicola is Senior Director of Product Marketing at Progress Software and a high-performing, empathetic global marketing leader with over 15 years of experience in B2B technology. She previously served as Global VP of Marketing at Smartcat, leading global marketing strategy, growth, and enablement for AI-powered content and localization solutions.

Experience

Senior Director, Product Marketing at Progress Software

Feb 2026 — Present · 5 mos

Leads product marketing for an enterprise software company.

Global VP of Marketing at Smartcat

Feb 2025 to Feb 2026 · 1 yr

Led the full-stack global marketing organization at Smartcat, reporting to the CEO.

VP of Product Marketing at SOCi, Inc.

Nov 2023 to Feb 2025 · 1 yr 3 mos

Led product, industry, and solutions marketing for a multi-location marketing technology platform.

Senior Director, Product & Solutions Marketing at Qualtrics

Apr 2021 to Nov 2023 · 2 yrs 7 mos

Led a global team of product and solutions marketers driving awareness and pipeline.

Director, Product Marketing at Qualtrics

Dec 2018 to Apr 2021 · 2 yrs 4 mos

Created and launched the first industry marketing function within the product marketing organization.

Qualifications

15+ years of B2B SaaS marketing and go-to-market leadership

Global marketing executive leading full-stack marketing at Smartcat

Experience across product marketing, solutions marketing, and enterprise growth

Education

M.A., International Business, University of Florida

B.S.B.A., Marketing, University of Florida

Expertise

B2B SaaS marketing

Product marketing

Go-to-market strategy

AI-powered growth

Enterprise marketing

Global content strategy

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