Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 48-person digital agency in Chicago. Over the past 21+ years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences and a writer for the biggest blogs on content strategy, search engine optimization, social media and analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.