Julio Leal

Julio Leal

Head of Localization, Global Language Experience at Rover.com

Qualifications

Head of Localization at Rover.com, leading global language experience across 16 markets

Localization leadership at Spendesk, Wayfair and Ciena; founder of localization studio mensatio

Multilingual localization strategist with an MBA and IESE executive program in digital team management

Expertise

Localization

Globalization

Localization operations

Machine translation

Internationalization

AI

I would have loved to become an archaeologist. History, travel, ancient languages and working in the field decrypting hidden messages. And though I ended up as a localization professional, I always think that there is some type of archaeology in what I do. In the business world, each culture, each part of the world requires an unique message and my job is to find the right message to help companies grow. My university background is in the translation and localization field, but after working for several companies, I realized that marketing and the digital world were also going to be part of my job. So I decided to add those two specialties to my education. I also recently completed my MBA studies and an executive program in Digital Team management from IESE. When not typing on my laptop, or attending zoom calls, I enjoy spending time with my family and doing CrossFit. I also take a solo trip every year to destinations filled with history: Armenia, Uzbekistan, Georgia... I speak English, Spanish, German and a little bit of Portuguese. I took classes of Russian and French for a year, but I was probably too optimistic about my capabilities.

Experience

Head of Localization, Global Language Experience at Rover.com

Aug 2024 — Present · 1 yr 11 mos

Leads Rover's localization across 16 markets and group brands, running operations, tech/workflows and quality with AI-enabled pipelines.

Founder and Principal at mensatio

Feb 2021 — Present · 5 yrs 5 mos

Runs a localization studio helping brands internationalize product and content.

Global Localization Manager at Spendesk

Nov 2022 to Jul 2024 · 1 yr 8 mos

Built Spendesk's corporate localization program from scratch across four markets, cutting turnaround times and costs via automation and MT.

Senior Manager, Localization Operations at Wayfair

Jun 2022 to Sep 2022 · 3 mos

Led translation operations across five e-commerce brands before a company-wide reduction in force.

Globalization Consultant at Nimdzi Insights

Feb 2021 to May 2022 · 1 yr 3 mos

Consulted on client engagements and delivered localization strategy and operations workshops.

Director of Localization at Ciena

Jul 2016 to Jan 2021 · 4 yrs 6 mos

Built and led Ciena's global localization function, scaling to 20+ members across 14 languages.

Qualifications

Head of Localization at Rover.com, leading global language experience across 16 markets

Localization leadership at Spendesk, Wayfair and Ciena; founder of localization studio mensatio

Multilingual localization strategist with an MBA and IESE executive program in digital team management

Expertise

Localization

Globalization

Localization operations

Machine translation

Internationalization

AI

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