Smartcat is the operating system for the global translation industry. Our team believes that the world becomes ever-more connected and interdependent. The borders that prevent people from trading, working together, and exchanging knowledge and innovations erode over time. That is the future we want to live in. Our mission is to speed up the pace at which that happens, building the best platform for Connected Translation. We don’t believe automation will render language professionals obsolete. Instead, we place powerful software into the hands of the millions of people working to globalize their own industries, plug them into our global supply network, and enable continuous delivery of multilingual content. With tens of thousands of customers and hundreds of thousands of freelancers translating together on Smartcat, we are well on our way.
The VP of Marketing’s mission is to lead the entire marketing function with full ownership of the corporate brand and communications, user acquisition, content strategy, marketing operations, and events. As a Product Led company, Smartcat uses a freemium model and you will design the process of acquiring qualified new users, executing various B2B targeted campaigns, create a global content strategy and manage a team of copywriters with the goal of increasing product usage. You’ll be responsible for presenting Smartcat to localization professionals within global organizations, language service providers (LSP), and freelance translators. Your success will be measured by contributing to Smartcat’s fast quarter over the quarter growth rate of 33% and meeting quarterly user acquisition targets.
Create a sustainable global user acquisition strategy in 3 months. Increase product qualified lead volume (PQL) by 3x+ in the first 12 months.
Broaden Smartcat brand awareness, create top of funnel engagement and product usage in North America and APAC region in 6 months.
Meet specific performance metrics related to funnel conversion, sales pipeline development, and revenue generation in 12 months.
Design content creation and ownership process in 3 months. Ensure messaging is compelling and consistent across all channels and marketing efforts.
Manage virtual event series including subject matter, recruiting speakers, and overall attendance and registrations.
At least 5 years of experience leading a B2B SaaS marketing organization.
Experience creating content and user acquisition strategies from scratch and building a team that delivers on monthly targets.
Ability to deeply understand the Smartcat product strategy and the platform’s functionality. We are building a market network for the global language industry, while engaging several sides of the marketplace and running several products combined in the all-in-one platform offering.
Have worked in an international company with a solid understanding of localized content and demand generation methodologies.
A data-driven approach to business. Ability to justify decisions using models and metrics.
Experience working in a highly dynamic startup environment, where you can make big things happen by turning thoughts into action.
Experience working with remote teams.
Integrity and full commitment.
Openness to constructive feedback and the opinions and ideas of others.
The ongoing rise of the content economy is causing a massive shift in the language industry. All today’s megatrends — big data, artificial intelligence, machine learning — are converging in it at lightning speed. Smartcat’s disruptive business model taps into this $50b industry with a market network where buyers and suppliers connect, collaborate, and leverage our free-to-use workflow SaaS. The next decade will be the era of market networks and reinventing the $10 trillion service economy, and we’re pioneering this global transformation in all things language-related.
You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work, and millions of people exchange knowledge and ideas in the world.
While the language industry is big and fragmented enough to keep us busy building a billion-dollar company in the next few years, we are already seeing how the network naturally expands to adjacent language and content-related verticals, expanding our TAM and making our journey even more exciting.
We are a global team of 100+ enthusiastic people, with hubs in Boston, Amsterdam, Limassol, Moscow, and Hong Kong — and our users and partners are scattered all around the globe. We’re eager to succeed and transform the world of language services for the better. We grow aggressively while preserving our culture of empathy. As diverse as we are, we love working and having fun together, and we’re sure you’ll love working with us too.
Smartcat is backed by Matrix Partners, FJ Labs, and other top VC firms focusing on SaaS and marketplace startups (you might recognize names like HubSpot, Zendesk, Uber, Stripe, RigUp and Quora in their portfolios). This helps us innovate at a fast pace and learn from top professionals in other industries.
We are looking for someone who will become a part of the executive team and play a critical role in the most exciting part of our journey from a post-Series B startup to a company exceeding $1b in GMV. Our journey isn’t for the faint of heart. You need to be an extremely fast learner to bring value to our users and the industry as a whole. You need to see the big picture and execute strategies that significantly increase shareholder value over time. We need a sharp mind who can stay two steps ahead on the road with us. We’ve got lots of success to share if you’re ready for it.